When you are investing a piece of you marketing budget into a video, you want to make sure that you don’t set yourself up to fail. If you want people to buy a certain product, but you create a video that explains the ethos of your company, you most likely will not see the results you want. It is important to have a clear goal. Here are three types of videos that can help your business:
My professional life has been behind the camera. I started out shooting photographs, and then I moved to video. Images are my bread and butter. Keep that in mind when I say, sound may be the most important thing to focus on when you are creating a promotional video for your company.
In this digital age, it is more important to showcase yourself and your company culture in a video than just a product advertisement. People have become dubious of the typical product advertisement. So to really form a connection with your potential customers, it is important to give them an idea about who you are and the culture of the company.
By now, we have all seen the commercial above. Dollar Shave Club put out this video in 2012 and it became a viral hit, and they did it for under $5,000. That is correct! the video only cost the company $4,500. Even better, it got the company 12,000 new subscribers in the first two days (MarketingLand). In all definitions of the word, Dollar Shave Club's opening promo was an incredible success.