So you want to make a video to promote your business. There are some things you need to ask yourself before you get started.
The first thing you need to know before getting started is,
What is the Purpose of the Video?
There are many reasons to create a video for your business. There are branding videos that tell people the story of your company. It solidifies who you are, what you do, and why you do it. There are sales videos that try to peak the interest of potential clients/customers. There are testimonial videos of prior customers singing the praises of your company. You need to know what you are trying to accomplish before you can come up with an idea.
Who are you trying to reach with your video?
You can't just market your video to everyone. No one can write a script that is generally appreciated by every single person. Even if your product is used by a wide variety of people, it is good to have a specific audience in mind. This will help drive the creation process. You'll know what tactics work best, like comedy, informational, or a straight sale.
Do you have examples of videos that are similar to what you want to accomplish?
This won't decide exactly what your video will look like, but it will help you understand your needs and communicate them to the people creating your video.
Where do you want the video to be seen?
Is this going to be broadcast on television? Do you want it on your website or social media? If you want it on social media, what site? These answers will also answer questions such as duration and resolution. It will also help the editor know how to export the final file.
What is your budget?
Videos are definitely a lot more affordable these days, but some things cost more than others. If you know your budget, then you know what is feasible.